Sophie Trueman is Too Good To Go’s Country Director for the UK and Ireland.

As Country Director, Sophie oversees Too Good To Go across our UK and Irish markets and is committed to furthering our food waste fighting mission. 

Sophie first joined Too Good To Go in 2019 as Head of Key Accounts, where she was responsible for growing over 80 new partnerships with some of the UK’s most notable food brands, before being promoted to Head of Business Development for the UK and Ireland in 2021.

Sophie brings to the role a passion for sustainability and over 10 years of experience in the FMCG sector, having previously held account management roles at L’Oreal and Amadeus. 

Sophie is a passionate advocate for the importance of using business for good and paving the way for a greener, more sustainable future. With her extensive industry experience, strong commercial acumen and proven track record for driving growth, Sophie has the inside-track on how to build positive change within scalable organisations and the importance of balancing purpose and profit in business.