Nina Mimica is Chief Innovation Officer (CINO) at Studenac Market, Croatia’s largest retailer by number of stores and its largest proximity chain. She is responsible for innovation strategy and development, using technologies including advanced analytics to drive customer satisfaction, internal process optimisation and revenue growth. Before taking up her position as CINO in October 2022, Nina served as Studenac’s Director of Marketing Sector.

Nina moved into the world of retail at Studenac after serving six years in marketing roles at Deutsche Telekom group in Croatia and Germany. She has a total of 15 years of experience in areas including advertising, marketing communications, product development, innovation and international marketing strategy. Nina holds a Msc in Management, MBA in International Business, Stanford Digital transformation certification and has been named as Business Woman of 2023 by MBA Croatia.