Liz McNamara Marketing Director for Getthelabel.com is a seasoned marketeer. She embarked on a career that spans over three decades working for McCann Manchester, after 6 years working on the agency side of the fence, Liz moved to work for Littlewoods Home Shopping Group, it was here that she cut her direct marketing teeth. After 10 years with Littlewoods Liz moved to join the main board of Otto UK looking after their Direct proposition Kaleidoscope.

Liz left Otto UK in 2006 to start a family and rejoined the workforce in 2008 as a marketing consultant, where she joined the Get The Label project team to develop, brand and launch the online discount retailer for JD Sports.  In 2023 Get The Label was sold to the Fraser Group where it continues to go from strength to strength.