Kirsty has been with Asda since February 1988 which showcases her long-standing commitment to the company. Leading the George Clothing RFID Transformation team and aligning it with George’s strategy and priorities highlights her strategic vision and operational capability.

With over 10 years’ experience in the RFID space, Kirsty has been instrumental in the successful deployment of RFID to 458 George stores within Asda’s retail estate. Kirsty’s forward-thinking approach to leveraging the technology continues not only in George but also looking where it can potentially benefit various aspects of Asda’s operations in the future.