As Head of Solutions at PMC, Elliott heads up the solutions team that developed Graphene, a digital cloud platform enabling the digital world to seamlessly integrate with the in-store environment. Having held both commercial and technical roles in Retail, Elliott combines a Technology Evangelist mentality with a detailed knowledge of how to apply retail business concepts. Elliott prides himself on his knowledge of the newest technology. Continuously striving to be a thought leader and to offer a vision for the business application of technology.