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Rule
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Rule is the fastest growing martech app for retail marketing.
See why Nike, Rituals, M&S, Post Office, multiple top UK supermarkets and many more global retailers use Rule to streamline their marketing processes.
Brief your top level marketing concepts and allow the innovative Rule Multiply™ to determine, then generate all of the content variations required for your entire estate using logic and rules customised to your business.
Price bandings, format variations, regional differences, campaign priorities, store data, ranging data and more can be applied to determine the varations your business needs for each campaign.
Generate automated, templated content directly from retail data from systems such as Blue Yonder, Retek Oracle, Anaplan, SAP and others.
AI-Powered Transcreation - Globalise your brand, preserve your voice with an AI model that learns your brand's tone of voice, continuously delivering more accurate translations.
Review, edit, comment, anotate and approve content.
Output organised, consistently named, categorised files for distribution to the relevant channels.
All of this takes place in a collaborative best-in-class user experience environment, used by many of the world's biggest retailers.
Rule has consistently removed weeks from the campaign activation process. It removes swathes of manual effort, minimising risk of errors and delivering accurate, on brand content faster than ever before.
Come to stand T50 and see it for yourself!
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