Scan smarter with QR codes powered by GS1

Consumers, brand owners, retailers and regulators: it seems everyone wants to know more about products—and as a result, everyone is looking for better ways to access information about a product by scanning a code on its packaging. The problem? Most barcodes today provide a very limited amount of information.

In addition to holding the GS1 GTIN®, QR codes powered by GS1 can also contain a product’s batch or lot number, serial number, expiry date and more. With access to that data, business partners up and down the supply chain can boost transparency, improve inventory management, enable traceability and sustainability initiatives, reduce waste, and simplify recall and return processes.

Furthermore, these codes can contain digital links to multiple sources of information on the web, creating new ways to connect with consumers. Just by scanning one of these barcodes with a smartphone, consumers and shoppers can instantly see ingredients, allergens, recipes, rewards, promotions and more, as well as brand-authorised details about where the item was manufactured, facts about sustainable sourcing, guidance on recycling, easy ways to re-order and other kinds of information.

Next generation barcodes can do more things for more people: bringing a whole range of opportunities to improve business operations and deliver new experiences for consumers, simply by holding a lot more information while still going “beep” at the till.

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For more than 50 years, GS1 standards have been transforming the way we work and live. Today GS1 power the supply chains of millions of organisations worldwide, providing a common language for identifying, capturing and sharing data.

GS1 UK is one of 116 neutral, not-for-profit, and independent GS1 organisations operating across 150 countries for the benefit of our members. And we harness the power of GS1 standards to transform the way people work and live.

By harnessing the power of GS1 standards, the retail industry can increase efficiency, traceability, safety and improve sustainability.

Get ready to deliver a world of trusted data.

Join us at stand 4B47 to experience the power of the next generation of barcodes.