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Future Proof Insights
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Future Proof Insights is an applied neuroscience & advanced analytics agency at the forefront of understanding consumer behavior. We specialize in combining the worlds of Neuroscience, Shopper Research, and Artificial Intelligence to help clients explore the underlying mechanisms that drive shopper behavior.
Our unique approach merges cutting-edge neuroscientific methods with advanced AI analytics to decode the subconscious factors influencing purchasing decisions. By measuring real-time neural responses, eye tracking, and emotional engagement, we provide unprecedented insights into how shoppers and consumers actually interact with products, spaces, and marketing materials—not just what they say they do.
Our solutions help clients across a variety of categories:
- Retail Environment Design: Optimise store layouts and product placement by understanding unconscious process that unfold in shoppers brains and eyes as they shop
- Category Research: Uncover deep insights into category behavior, decision hierarchies, and brand perceptions through neural response & eye tracking analysis—revealing how shoppers truly navigate and choose within product categories.
- Marketing Effectiveness: Quantify the true impact of shopper and consumer touchpoints across a variety of formats by measuring the changes that occur in their brains and eyes in response to your brand's efforts
- Product Development: Test and refine packaging, design, and user experience based on genuine emotional and cognitive responses
- E-commerce Optimization: Apply neuroscience principles to digital interfaces to enhance online shopping experiences and conversion rates
Address
D4, Centrepoint Business ParkOak Drive
Dublin
Kildare
D12 TY48
Ireland