🚀 We’re excited to announce the launch of RBP 2.0, a game-changer for pricing optimization in retail! 💡 By integrating AI-generated elasticity models into our Rule-Based Pricing, RBP 2.0 empowers pricers to set their own rules while optimizing for key business goals. This solution strikes the perfect balance between competitive alignment and consumer centricity, empowering you to elevate your pricing strategy to new heights.

What can RBP 2.0 do?

• Granular pricing using multiple product attributes
• Store-level pricing adjustments
• Scenario building and impact simulations
• Optimization driven by consumer price sensitivity

Boost your commercial performance with the next evolution of pricing! 📈