Michael Manton, Head of Ecommerce at Hornby Hobbies, explains how Ocula Boost helps to maximise efficiency and drive traffic and revenue. 

Hornby Hobbies is a hundred-year-old international toy and hobby brand, with up to 10 different brands under their portfolio – including household names like Airfix, Scalextric and CORGI.

With over 13,000 SKUs, Michael explains that "there's simply no way a human could [manage] all that content across all those SKUs and all those websites". That's where Ocula Boost comes in, acting as an AI copywriter sitting within their team to create engaging and informative copy for Hornby's customers.