VITA, founded in 1981, is one of the largest beauty and cosmetics retailers in Norway. The company runs one of the country’s largest loyalty programs, which contains over 900,000 members.

In a highly competitive retail landscape, VITA knows that having the right assortment in stock at any given time is a must.

After mapping its requirements and evaluating different systems and suppliers, VITA selected LS Central by LS Retail, a complete retail solution based on Microsoft Dynamics 365 Business Central. 

VITA decided to run LS Central in the cloud as Software as a Service (SaaS) to achieve:

• Continuous updates with less complexity.  The SaaS model eliminates the need for expensive and time-consuming upgrades.
• Access to full functionality. The company automatically has access to new features and functionality when the software is updated.
• Platform synergies. The company was already using the cloud-based business analytics service, Power BI, and Microsoft Dynamics ERP, allowing them to easily connect all their information into one platform.

Since implementing LS Central SaaS, VITA has managed to:

Automate

• The Replenishment module in LS Central helps the company order the right amount of stock and provides demand forecasting.
• Each store gets an overview of planned deliveries and can suggest changes to the order.

Unify

• No matter what channel a customer orders from, all channels are accessible in one single backend.
• The company can centrally control prices, offers, and campaigns for all their physical locations and eCommerce.
• Products are available across all stores and channels, simplifying product returns. 

Personalize

• The company has relaunched its loyalty program as VITA Venn or “Friend of VITA.”
• With the integration between LS Central and Voyado, all customer information and communication is centralized in one single Customer Data Platform, allowing VITA to offer better customer personalization.
• Customers have the power to choose how they want to redeem their points and coupons, whether in-store or online.