Customer Journey, or Shopper Journey, is much more than just people counting now. People counting enables you to understand teh levels of traffic in and out of certain areas aned then to monitor conversion rates within that area.

Customer Journey goes that little bit deaper, understanding teh type of customer usint demographics, where they have been and where they are going to understand the journey they are taking, all the way through to the sentiment on entry and exit to get an understand of their experience.

All of this data can tehn be used to make smarter decisions around product location, rental spaces and cost, high risk entry/exits and many many more.