13 Mar 2025

Promotion Planning

Sofco Stand: M90

Boost the profits on promotions.

  • Use your previous promotions to predict the potential impact of your planned promotions on volumes, turnover and margin objectives
  • Consider all aspects of the promotion e.g. trade spend, redemption rates, etc
  • View actual performance versus planned for effective, informed in-flight promotion management
  • Evaluate the success of any promotion, using your original plan versus actual results
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