The Optimix Pricing Analytics (XPA) software suite addresses all the issues associated with managing sales prices. Dedicated to price optimisation, the XPA suite enables you to :

- Collect price data from the Web and/or instore
- Compare your products with those of your competitors
- Ensure range consistency by respecting the logic of format, weight, colour, fragrance, etc.
- Build pricing strategies and measure their financial impact
- Modelling the sensitivity of demand to price (elasticity)
- Visualise analyses and results in fully customised dashboard