The extraordinary presence of our biggest and brightest Professional BRAVIA demands every audience’s attention! The 98” BRAVIA BZ53L combines cutting-edge technology with installation-friendly features, enhanced by Sony’s unique Deep Black Non-Glare Coating for dynamic visuals that truly stand out. With a spectacular 780 nit brightness and a wide viewing angle, this 4K HDR professional display is bigger in every way.

In busy retail showrooms or corporate lobbies, the 98” BRAVIA BZ53L shines with impressive brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness to an eye-popping 1500 nits, ensuring your visuals are always vibrant. Sony’s Deep Black Non-Glare Coating effectively reduces reflections and enhances contrast, delivering dynamic visuals bursting with true-to-life color and detail. This display inspires everyone, from corporate visitors and staff to shoppers and students, making it the perfect choice for any setting!

The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.