People counters and sensors play a crucial role in eliminating the gaps that physical locations face when compared to online retail. By collecting real-time footfall data and combining it with other datasets, such as geolocation data, organisations can enhance their understanding of the customer journey and customer experience.

With visitor counting and people counting systems in place, businesses can identify factors that influence aspects such as conversion rates, average transaction value, customer demographics, movement patterns, and dwell time. These insights empower organisations to make data-driven decisions, ultimately improving the overall customer experience and maximising business potential.