Sitoo, a leading could-native point of sale and unified commerce platform, has been recognized in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. 

Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere. Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real time and empowers store associates to deliver seamless cross-channel experiences. 

2023 was another hugely successful year for the Swedish-tech company who continued their rapid growth and launched in the US with Rally House, one of the most exciting and fastest-growing retail sports brands in the country, and implemented their solution across the 1,200 stores of Scandinavia’s largest fashion retailer, Varner. 

This ability to unify sales channels and provide seamless shopping experiences is swiftly becoming a top priority for retailers across the globe. 

According to 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers¹: “Tier 2 Retail CIOs should consider POS unified commerce platforms to enable retailers to provide uninterrupted experiences, allowing customers to browse, transact, acquire and consume anywhere and everywhere.” 

“As a result, the requirement for open architecture has rapidly emerged as a high priority for Tier 2 retailers planning new POS deployments, and has further accelerated over the past 12 months.” 

“Moreover, this approach addressed the primary need for agility required in response to the ongoing disruptions in the market and rapidly changing customer expectations, and retailers’ emerging strategies for modular and composable business applications.” 

Rally House, the first pure US retailer to implement Sitoo, is one of the businesses already benefiting from this approach. 

Kristen Liebert, Vice President of Business Transformation and Treasurer at Rally House, adds: “The technology we were using wasn’t growing with us and was really holding us back. We needed a POS that was cloud-native, could scale with us, and handle the high volume we were starting to see. We wanted technology that was omnichannel and would take us into the future – and a partner that was solution-focused.” 

“With our legacy systems – because they were slow and unstable – our associates didn’t even try to get customer capture because it was one more thing that would slow down the transaction but now, with Sitoo, we’re seeing a 90% customer capture rate in many of our stores because the technology – and the way it integrates – is so seamless.”  

Furthermore, according to the Gartner report, CIOs aiming for unified retail commerce should seek modular and flexible POS solutions that can deliver capabilities to be agilely implemented, ensuring resilience in rapidly changing environments while ensuring store associates can easily access data, information and insights from various applications, including POS, through an easily navigable front-end UI.  

CIOs should also verify the vendor’s capability to deliver cloud-native POS solutions that guarantee adequate resilience, data security and privacy through a thorough assessment of its disaster recovery features as per the report.  

For example, Sitoo is a cloud-native solution whereas most vendors are only cloud-based. Cloud-native solutions are the recommended route to take because they guarantee resilience, data security, and privacy – among other benefits. 

The commitment Sitoo has to open architecture is highlighted by the fact the company is a certified member of the MACH Alliance (Microservices, API-first, Cloud-native SaaS, Headless) and champions future-proof, open and best-of-breed enterprise technology ecosystems or retailers. 

Jens Levin, Sitoo co-founder and CEO said: “We think that this is a valued recognition and is a testament to the approach we take on our mission to create positive shopping experiences for everyone, every time, and everywhere.” 

“We know flexibility is the future of retail. To think one vendor can keep pace with all the changes happening in retail is crazy. It’s impossible. With the approach we take and support, retailers can build their own ecosystem with best-of-breed solutions that are built to adapt to change.” 

“We strive to give retailers the freedom they need today and the assurance they need to meet needs in the future that they don’t know about yet.” 

Access the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers for more insight and information here: https://hubs.la/Q02mffKK0.