As retail businesses face growing challenges in securing their stores and assets, Alert Data have developed a next generation video surveillance solution tailored to meet the unique needs of the retail industry.

“We understand the complexity and urgency of securing retail operations”, said Phil Davies, Director of Alert Data. “With SEiNG, we’ve created a solution that not only enhances security but also integrates seamlessly with the cameras retailers are already using, helping them modernise without expensive hardware upgrades”.

By leveraging the latest in Cloud technology, SEiNG provides real-time monitoring, seamless integration with your existing systems, and powerful Machine Learning backed analytics to help you safeguard your business efficiently and cost-effectively.

How SEiNG solves your security concerns

Whether you’re managing multiple sites or are facing challenges around theft or shrinkage, SEiNG can give you peace of mind when it comes to your security.

With a focus on innovation and ease of use, take advantage of the following benefits:

• Get more from existing infrastructure: access the latest in surveillance technology without the need to upgrade your hardware, saving you time and money
• Boost efficiency with Machine Learning: SEiNG’s self-learning model powers advanced search capabilities and notifications, enhancing your security and operational efficiency
• One intuitive platform for your network: easily monitor all your stores on one centralised system. Adding new stores or increasing data storage when you need to scale is simple too
• Industry leading security: have peace of mind when it comes to your data; footage is securely backed up off site, protecting it even in the event of on-site damage or theft

Taking CCTV beyond security: how SEiNG enhances customer experience

Your video surveillance footage is an often-untapped opportunity to draw customer insight. “Monitoring customer behaviour will help retailers improve store performance and ultimately elevate the customer experience”, explains Phil. “That’s why SEiNG has been developed to help you keep track of your customers and make the most of your space”.

The suite of retail specific features will help you:

• Track footfall: SEiNG can tell you how many customers are coming in and out of your stores, so you can gain valuable insight into footfall
• Optimise store flow: gain insight into how many customers are in different areas of your store, so you can take data-driven decisions to re-arrange store layouts and implement traffic flow strategies to improve shopping experience.
• Queue insight: find out the length of your queues and how long customers wait in them, for better management of staffing and to keep your customers happy with efficient queues.

SEiNG continues to evolve, with new features on the horizon. Soon, you’ll be able to heat map your store and gain data into the demographic of your customers, so you can further improve targeting and overall operational efficiency.

SEiNG the difference

By combining the latest in Cloud technology, Machine Learning, and actionable insights, SEiNG will help those in the retail sector to stay ahead of security challenges and drive growth.

Alert Data will be on hand at the Retail Technology Show to answer your questions about SEiNG and other managed solutions.