adL is a top fashion brand with 116 stores in Turkey and 28 international stores. Its brand ethos is to design free-spirited clothing that allows women to reflect themselves and choose stylish
attire that boosts self-confidence freely. With over 80% of the staff at adL consisting of women and collaborations with established
female designers, the adL brand drives female empowerment through innovative, trend-setting fashion collections.
 

adL contacted several PLM and PIM system providers to identify potential digital solutions that would deliver the objectives adL required. They searched for a solution that would help them to take the adL brand to the next level and provide a competitive  advantage. After arranging demos with a selection of solution providers, they were impressed with how PIMLAND was  pecifically designed to address the exact requirements of the fashion and apparel sectors.