This transformation is not only being driven by technical innovation and the rise of e-commerce, but also by shifting demands, behaviour and expectations. 

From consumers and regulators to brand owners and retailers, everyone wants to know more about the products they buy, sell or consume. However, space on-pack is finite, meaning there will always be a limit to the amount of information physical labels can carry.  

We firmly believe that QR technology, specifically QR codes powered by GS1, will be a critical solution to this challenge.

By allowing businesses to connect their products’ unique identity to multiple online sources of real-time information, these next generation barcodes have the potential to shape the future of industry. They will transform consumer engagement, enhance ESG reporting at both a product and a company level, and improve traceability and transparency up and down the food chain, and much more.

Read more here: https://shorturl.at/AZuho