Thanks to PPaaS, data gathered at the point of sale can provide merchants with invaluable information for optimising their business

In a world saturated with data, every person generates over 1.7MB of data per second, resulting in an unfathomable 2.5 quintillion bytes of data per day. However, what truly matters is the potential that data analysis provides. By utilizing AI algorithms, businesses can extract invaluable insights from massive amounts of complex information, improving decision-making and maximizing profits. While data protection regulations may limit the ability to analyze individual buying behaviours, aggregated data can still provide useful insights. Online transactions offer a convenient way to observe trends in real-time.

Zeal, for example, provides the merchants with world-class data, analytics and tools to predict consumer behaviour using AI to enable merchants to unlock the full potential of the customers in the most convenient user experience. As a result, they can make changes to optimise their payment funnel.

Learn More: https://ingenico.com/en/newsroom/blogs/making-data-pay