CASE STUDY: GOOD AMERICAN’S INCLUSIVITY MISSIONSHINES IN ITS FITTING ROOMS

In its first permanent store at the Westfield Century City Mall in Los Angeles, Good American deployed
Crave Retail fitting room tech to create an environment where customers can “embrace their unique shopping
styles and feel their most confident while doing it,” explained CEO Emma Grede in an interview with Retail
TouchPoints. These fitting rooms are well-lit and have a larger footprint, so consumers can easily bring in a
trusted friend or confidante to provide support in their try-on experience. The RFID-powered technology then
gives consumers the ability to access product details and recommendations, and even request new colors and
sizes from associates if they so desire.

“We were excited to integrate Crave Retail’s innovative retail technology into our fitting rooms, helping to
further our commitment to providing a truly inclusive shopping experience,” Grede said.

“The most rewarding part of this process has been seeing customers walk out of our fitting rooms happy,
having found the perfect pair of jeans or ready-to-wear pieces that fit how they need, rather than having to
walk out empty-handed because of the discomfort often associated with the traditional retail experience.”
- Emma Grede, CEO of Good American