Though Europe’s retail and ecommerce markets remain uncertain in 2025, ecommerce in Europe is forecast to grow by 45% over the next five years.[1] This will bring growth opportunities for brands and retailers, according to a new report from nShift, the global leader in delivery management and experience solutions.

In its report "Growth Under Pressure" nShift argues that companies that embrace "unified retail commerce" will thrive in the coming years. This approach integrates customer-facing environments with supply chain and logistics, providing a seamless, continuous experience for customers whether shopping online or in-store.

The delivery experience shows how unified commerce can drive retail growth:

• Increasing cart conversions: Offering a variety of delivery options at checkout can boost conversions by 20%. Sustainable delivery choices also align with customer values.
• Enhancing brand-building post-purchase: Delivery and return updates are more likely to be opened than other marketing messages, providing an opportunity to incorporate brand-building content or promotions.
• Reducing costs to serve: Delivery software improves supply chain efficiency by selecting the most cost-effective carriers and minimizing customer service calls.
• Lowering acquisition costs: A positive delivery experience builds customer loyalty and advocacy. Happy customers share their experiences, while dissatisfied ones spread complaints on social media.

"Shoppers today have higher expectations for how and when they shop and receive their orders. Brands must view deliveries as a core part of the customer experience, not an afterthought. Integrating customer experience and logistics on a single platform can turn deliveries into a driver of business growth."
Jonathan Bedford, Chief Revenue Officer at nShift

nShift is a unified delivery platform that helps brands, retailers and warehouses meet customers at each stage of the delivery journey:

• Buy – creating delivery choice at checkout
• Prepare – efficient carrier booking and printing services
• Connect – parcel tracking and delivery updates
• Resolve – managing returns and gaining crucial date through reporting

Download the full report here: “Growth under pressure – embrace growth opportunities by unlocking the power of deliveries”.

[1] https://ecommercenews.eu/european-ecommerce-to-grow-45-in-5-years/