The round was led by MaRS IAF, and included Twinpath, Techstars x eBay Ventures, and C-suite angels from retailers and the tech industry.

Founded in 2022 by Max Sinclair, a former Amazon executive who led key initiatives such as the launch of Amazon in Singapore and Amazon Grocery across the EU, and Timur Luguev, a PhD and Postdoctoral Researcher in machine learning, Ecomtent's platform generates visual and written content optimised for AI powered search, such as Amazon’s RUFUS.

"The way people shop online is undergoing a profound transformation," says Sinclair. "And therefore also how sellers and retailers optimise for discoverability and conversion is changing. Longtail keyword matching is dead. The future lies in aligning with customer intent, across both written and visual assets."

Ecomtent says it has been piloting with major retailers generating annual revenues of $11 billion and $14 billion. It has become established as a go to solution for the Amazon seller community, enabling them to produce high quality lifestyle images, infographics, A+ content, and optimised copy at scale.

Its patented technology also enables conversion rates on product listings by up to 30%.

Vincenzo Toscano, CEO of the full service Amazon and Walmart agency Ecomcy, says: "I have been incredibly impressed with Ecomtent's technology, which has made our internal content team 10x more productive in terms of speed and scale.

Emil Savov, Managing Director at MaRS IAF, adds: "We are excited by the unique composition of Ecomtent’s founding team and the specialist AI talent they’ve recruited from elite institutions. They are seizing this incredible opportunity to build a category-defining business.