19 Mar 2025

Bluefin and Diggecard partner to offer a fully web-based, cashless solution for issuing and redeeming loyalty and gift cards

Diggecard Stand: G58
Bluefin and Diggecard partner to offer a fully web-based, cashless solution for issuing and redeeming loyalty and gift cards

Diggecard is excited to announce its partnership with Bluefin, a global leader in omnichannel payment and data security solutions. This collaboration allows Diggecard’s scalable, flexible, and user-friendly gift card solution to be offered to acquirers, payment service providers (PSPs), POS system providers, independent software vendors (ISVs), and other merchant aggregators through Bluefin’s open cloud-based payment platform, offering a fully web-based, cashless solution for issuing and redeeming loyalty and gift cards.

The benefit of this joint solution are the quick ‘go to market’ approach and unmatched flexibility, thanks to the Bluefin’s TECS Gateway options, including its state-of-art payment encryption services and Diggecard´s omnichannel gift card technology and proven adaptability.

Here’s what customers and businesses love most:

1. Smooth, Cashless Transactions: Customers access and redeem rewards directly on their devices, making for a quick, seamless experience.

2. Customisable Branding: With a fully white-label approach, businesses can tailor the platform to fit their brand identity, boosting loyalty.

3. Traceable and Data-Driven: Detailed insights allow businesses to adapt programmess based on customer engagement, creating more effective loyalty strategies.

4. Optional standalone mode: No ECR integration required.

5. Vast availability: Thanks to various acquirers connected to Bluefin, the support for business is worldwide.

“By joining forces, we combine Bluefin’s advanced payment encryption and the extensive integration network of the TECS Gateway with Diggecard’s omnichannel gift card solution. Together, we aim to help brands worldwide enhance their customer experience, loyalty, and retention through a customised gift card offering.  Furthermore, partnering with Bluefin further strengthens our position as the preferred gift card solution provider for payment orchestration platforms and global reach”, says Kristian Stølen, Chief Commercial Officer at Diggecard.

Looking for gift card solutions for your platform?  Speak to our team for more information.

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