Akeneo, the Product Experience (PX) company and leading provider of Product Information Management (PIM) solutions, announced new industry-shaping capabilities in its latest release at the PX World Conference, Akeneo Unlock 2025.

As AI disrupts the buying experience, businesses that have yet to invest in a central source of truth for product information—enabling seamless end-to-end supply chain management—will struggle to respond effectively. A key addition to the Akeneo Product Cloud is the ability to leverage AI to bring the voice of the customer into the product record, paving the way for contextual product discovery and purchasing.

Akeneo helps businesses centralise, enrich, activate, and optimise each product’s unique story. In its Spring Release 2025, Akeneo has introduced powerful new functionality to support every phase of this product storytelling process. Key innovations in Akeneo Product Cloud include:

Centralise Regulatory Information & Enhance Data Governance

• Dynamic Attribute Dependencies – Akeneo introduces dynamic attribute dependencies that use conditional logic to ensure the most relevant attributes and values are included in the product record. This is critical for businesses needing to mitigate the risks of costly regulatory fines by ensuring product data meets stringent legal standards and industry requirements, such as ETIM and Digital Product Passports.

Enrich Product Records with Specific Gen-AI Prompting

• High-Granularity Gen AI Prompts – Akeneo expands its native AI capabilities with more granular custom prompts, increasing translation accuracy and content specificity. This enables users to provide detailed instructions on how each product attribute should be handled—allowing the AI agent to focus on certain terms, ignore select words, or manage HTML tags more effectively.

Activate Everywhere Along the Customer Journey

• Akeneo App for SAP Commerce – This flexible app enables integrators to configure and transform data quickly and efficiently to meet complex commerce needs, ultimately reducing the total cost of ownership of SAP Commerce by leveraging the SAP Integration Suite.
• AI Image Transformation & Akeneo Content Delivery Network (CDN) – Automatically formats assets to fit any channel’s requirements, leveraging Akeneo’s new CDN to deliver tailored product assets directly from Akeneo Product Cloud. This reduces image load times while improving website reliability and security.
• New Syndication Channels – Strengthens corporate data governance by ensuring a single source of truth for product records, syndicating directly from Akeneo Product Cloud to over 500 destinations, including new additions: Google Shopping, eBay, Walmart, Home Depot, and Best Buy.

Optimise Product Performance by Leveraging Customer Insights

• PX Insights – Turns customer intent, behaviour, and sentiment into actionable insights by identifying opportunities to curate product information that aligns more closely with how buyers think about and use products. This enables businesses to execute smarter merchandising strategies, increase sales, and reduce returns. Akeneo now natively stores, manages, analyses, and shares customer insights—including search and discovery behaviours, sentiment analysis, and product reviews.

"Surfacing review data inside Akeneo is game-changing for Leatherman Tool Group," said Carl Ogden, Software Development Manager, Leatherman Tool Group. "Now, every time a product manager logs into the PIM, they can see real-time review data alongside product information, with AI-generated recommendations on how to improve descriptions, metadata, or categorisation. PX Insights eliminates data and team silos, allowing us to refine product content based on market insights, rather than just ‘inside-out’ product positioning. We now have a dynamic, customer-informed product record that is future-proof for AI-powered searches."

These capabilities reinforce Akeneo's commitment to shaping a world where every product interaction delivers an experience—guiding consumers and professionals to the best purchase, anytime, anywhere.