Learning lessons from every peak trading season is imperative for staying competitive in a fast-moving market. Helena will reflect on 2024, analysing what worked, what didn’t, and the key fundamentals of modern trading across geography, channel, and audience segments. Balancing technology preparation, the roadmap in the lead up to peak, the importance of extensive cross-collaboration and planning across an internal and external landscape that is even more complex than ever. Is technology the answer? How do you start planning now to set yourselves up for the best possible peak?