Join David as he shares a front-line perspective on the evolution of customer loyalty in 2025, drawing from his experience at Papa Johns and previously at Starbucks, NHS, and Virgin Atlantic. He will explore how brands are moving beyond traditional points and discounts to create more meaningful and engaging customer experiences. 

David will also discuss how Papa Johns is strengthening its rewards program and growing revenue by focusing on deeper customer relationships through gamification, personalization, and local engagement. Through real-world examples, this session will highlight how brands are evolving their loyalty strategies to stay relevant and build lasting connections.