The interviewer will ask some of the following questions as well as asking the audience to offer some questions of their own:

• Which key trends are we seeing in social commerce over the last 18 months and what are the growth projections?    
• What tips would you suggest for retailers wanting to make the most of social selling in 2025?  
• What does Liveshopping look like today and why has it become so popular?
• Why has TikTok Shop repositioned itself from social commerce to discovery commerce and what does that mean for search marketing ?
• What can retailers do to be found more easily on social platforms?  
• How can retailers make best use of their teams to ensure social commerce is a success over the medium term?    
• Which retailers are truly capitalising on the discovery commerce opportunity and what do their growth stories look like ?  
• What key mistakes do retailers make within their discovery commerce strategies and how can these best be avoided?